SEO Workshop for Photographers
The SEO Workshop for Photographers offers you a deep-dive education into search engine optimization.
This course will help you understand what it takes to create, maintain, and market a modern photographer website. Using this information, you'll outstrip online competitors, find new clients, build more website traffic, and earn more money. Just some of the covered topics include:
- How Search Engines Work
- Link Building
- Creating Content
- Keywords & Keyword Research
- Composing Titles
- Killer Captions
- Meta Tags
- Optimizing Images for Search
- WordPress & Blogging
- Multimedia Optimization
- User Experience
- Competitive Analysis
- Testing Tools
- Google Analytics
- Google Search Console
- Social Media Optimization
- Local Search
- and much, much more!
You'll find more than just a great education and comprehensive class materials when you attend my SEO Workshop for Photographers.
Attendees may volunteer their website for a live audit during the workshop. This optional audit will occur in front of the entire class for the benefit of all students.
Every student will receive a free 15-minute one-on-one SEO mentoring session after the workshop. The session can be used anytime within 3-months of the workshop date. This mentoring session is held remotely via Skype.
Small Class Size
This workshop is limited to an intimate group of no more than 20 students. Additional instructor-invited special guests may also attend.
Students are encouraged to network with peers during lunches, at group dinners, or after official events conclude each evening. Many attendees make lifelong friends at my workshops.
Lunch is included both days as part of your 2-day workshop tuition at most locations. Bottled water or a water service is also available throughout the day. To keep tuition costs low, other edibles like snacks, soda, and coffee are not provided. But please feel free to bring your own if you like to munch on stuff.
If you have dietary restrictions, please let me know as soon as possible. Although I'll do my best to meet your needs, if your requirements are extensive, my catering provider may not be able to accommodate all of your restrictions.
Due to cost prohibitive hotel catering fees, a meal is not included for Portland or New Orleans workshop attendees. Instead I'm going to provided you with a long lunch break so you can enjoy a meal from a nearby restaurant.
An instructor arranged, no-host dinner will be held at a nearby restaurant immediately after the first day of class.
Photographers love to socialize, so I'll arrange for a casual get-together for early arrivals and photographers who live in the area. It's a nice chance for you to get to know me and the other attendees before the event.
Private Facebook Group
All attendees will be invited to join a private Facebook group where you can post planning questions about the workshop. I'll also use this group to post announcements about your registration and provide attendees with location-specific information.
All workshop events start and end on time. Please be punctual out of respect for your fellow attendees. And if you arrive late, I'll make fun of you.
An informal welcome reception will be held the evening before the first day of class. Attendance is optional for this social function. It's going to be super casual, so don't stress out if you can't make this event due to other commitments.
The workshop begins each day at 9:00 AM and concludes at 5:00 PM (5:30 PM for the New Orleans workshop).
There will be a lunch break and occasional 5-minute comfort breaks. Lunch breaks are typically 1 hour for locations where lunch is catered and 1.5 hours for locations where lunch is not catered.
I might sometimes extend the workshop hours past 5:00 PM on the first day when my energy permits and when all attendees agree to stick around for more.
All students should bring note-taking materials. Wifi-capable notebook computers are encouraged. Wifi network access will be provided. The workshop is presented classroom style and every attendee has access to a table, chair, and standard power outlet.
After this workshop, you’ll understand both basic and advanced search engine optimization techniques. When you return to your studio, you can use those techniques to improve your ongoing website marketing efforts. Additionally, you’ll be able to prepare highly consumable textual content for both visitors and search engines.
Acting on the information shared in this workshop will help your website appear in the most prominent and coveted search engine positions. As an additional benefit, after this workshop you’ll also be able to distinguish between valid SEO techniques and harmful myths.
First, I hold myself to the standard that every workshop I present must be better than my last. If you’re a returning alumni, I hope you find value in that standard. If you’re a new attendee, that means that you’ll always be experiencing the best I have to offer.
To make sure that my content is always better, I add new content or revise existing content almost every single day. Perhaps that’s why I have over 2500 slides in my PowerPoint deck.
As you can guess from that crazy slide count, my workshops are necessarily fast-paced without much fluff. But don't freak out too much as we won't get to every slide in my deck. Some slides are “do this right now” while other slides are “let’s talk about this concept” and yet other slides are kinda funny and that helps break up the rich content.
To keep my workshops on track, my experience has taught me to limit questions from attendees to 3 question and answer periods each day (sometimes 4). And there’s a really good reason that I hold all questions until those designated periods.
If you’ve attended workshops in the past, I’m sure you’ve seen classes hijacked by one or two understandably enthusiastic attendees. To help prevent this from happening, I deliver substantial content consumable by everyone and then work to clarify that content multiple times per day when necessary.
During the question and answer periods, we’ll casually interact in a supportive environment that encourages every kind of question. In cases where a question will be better answered later in the workshop, I may defer answering that specific question.
Who Should Take This Workshop
This workshop is designed for beginner, intermediate, and advanced photographers. For SEO virgins, you’ll leave the class knowing more about this “mysterious art” than most of your local peers.
For photographers who’ve been doing SEO for years, you’ll leave with a ton of new actionable tactics that you can implement immediately. For everybody else, be prepared to have your mind blown.
Do You Want To
Are you wondering if my workshop is right for you? Can you answer “yes” to any of these “would you like to” questions? Let’s get to it. Would you like to:
- Rank higher on search engines.
- Make more money.
- Create better, more optimized content.
- Take your SEO skills to the highest level.
- Understand how your visitors think.
- Get more traffic to your website.
- Convert visitors to clients.
- Become an SEO expert.
- Improve everything about your website.
If you register for my workshop, I promise that:
- I won’t try to sell you stuff.
- When we’re done with the workshop, you’ll feel like you underpaid.
- I won't let other students hijack my class.
- My presentation will be well-planned and well-organized.
- You’ll go back to your studio with actionable tasks you can apply immediately.
- This is a business workshop and not an inspirational or aspirational workshop.
- I'll share everything I know about SEO and won't hold anything back for later.
- You’ll have the opportunity to spend one-on-one time with me outside of class.
- I’m a busy photographer who has been in business since 2004 and who uses these exact techniques to help generate a 6-figure income from photography alone.
I’ve been building websites and web-based applications professionally since 1995. I’ve also owned and sold successful dotcoms and as Managing Director of E-commerce for a large professional consultancy I’ve helped build websites for major brands like Walmart, Dillards, AOL, Conoco, Schlumberger, NASA, and for hundreds of smaller businesses.
I’m also the founder of Good Gallery—a company that provides the most advanced SEO website platform in the world for thousands of photographers just like you. I work with those photographers daily and I understand their pain.
Tangible proof of my skill is also available online. My studio is on the first page of Google for many of the most competitive photography-related keywords in my area including los angeles photographer, los angeles portrait photographer, los angeles event photographer, and los angeles product photographer.
I’ve also taught platform classes on SEO at NYC’s PhotoPlus in 2014, 2015 & 2016, WPPI Vegas in 2014, 2015, 2016 & 2017, National Association of Professional Child Photographers Retreat 2017, Mystic 8 in Connecticut, the I Am Photographer Festival in Tallinn, Estonia, and online via The Wedding School. I’m also scheduled to present at PPA’s Imaging USA in 2018.
In addition to my experience speaking to photographers, my background in education relates directly to my workshops. Early in my career I spent several years teaching college-level English composition. This real-life teaching experience helps ensure that you’re being presented materials by an experienced educator.
As an added benefit, my degrees in English and related skills play directly to one of the most important aspects of SEO—content creation. I can teach you those skills.
In terms of helping you with your website portfolio, I've been recognized with more than forty awards including two 1st place, three 2nd place, and three 3rd place trophies from Wedding and Portrait Photographers International (WPPI). I've also been awarded the title Master of WPPI.
I've also served as a three-time judge at the WPPI Annual 16x20 Print, Album, and Filmmaking Competition in Las Vegas. Additionally, I've twice judged the National Association of Professional Child Photographers (NAPCP) International Image Competition. I've also judged the European I Am Photographer competition.
Frequently Asked Questions
Will You Offer This Workshop Online?
The only way to attend my workshop is to appear live and in-person. So don’t wait. Sign up today.
How Is This Workshop Different from Your Seminars?
This workshop is more comprehensive than any class I've taught online or at any conference. In most of my appearances at WPPI, PhotoPlus, Imaging USA, or at other events, I usually only speak for an hour or sometimes two hours. During those classes, I share a ton of information, but that’s only a fraction of what you’ll learn if you attend one of my workshops.
There are some small pieces of information shared in both my public appearances and at workshops. However, my workshop information greatly expands on the basic concepts revealing exclusive tips, strategies, and tactics that I don’t share anywhere else.
Lots of people are doing SEO. Will it work for me?
Lots of people are doing SEO badly. But if you take my workshop, learn how to do SEO correctly, retain the information I share, and spend some time doing the work, then you’ll almost certainly do better online than almost every other photographer in your market—unless they've taken my workshop too.
Do I need a Good Gallery website for this workshop?
You don't need a Good Gallery website to take advantage of these materials. You can apply all of this information to any website platform including WordPress blogs.
Can I record your workshop?
Video or audio recording is prohibited. Students who cannot meet this requirement may be asked to leave the workshop and all payments will be forfeit. I'm super serious about this folks.
Is this workshop for photographers only?
This content in this workshop is geared to photographers, but if you’re a wedding planner, florist, or similar wedding vendor who uses images to promote your business, 98% of what I share will also apply to your business. Please contact me if you need help in figuring out if you should attend.
What kind of photographers benefit from this workshop?
This workshop is for all photographers. However, I have several special sections that are specifically oriented to wedding, event, and portrait photographers. Your eyes may glaze over a bit when I go over those slides.
How much content do you share?
My presentation deck includes over 3,000 slides. But don’t let that freak you out or anything. I promise that we won’t cover more than around 2,000 slides during our 2 days together.
What makes your workshop different?
This workshop content is geared entirely toward photographers. You can take the actionable information I share and apply it immediately to your business. And not to toot my own horn too loudly, but there isn’t an SEO expert in the world with my unique set of qualifications.
Is your workshop content up-to-date?
I add content to my presentation almost daily. Or I revise sections as SEO rules change. I guarantee that you will leave my workshop thinking that it’s the most organized and comprehensive that you’ve ever attended.
Will you be visiting other cities?
I’ve been asked to visit dozens of cities across the United States. However, figuring out the best locations to ensure that I have a full workshop has been a strange beast to master.
As of right now, the only locations I can consider are Los Angeles, the deep South (like New Orleans), and the NYC area. I also occasionally hold workshops on dates immediately before or after major photography conferences.
Here you'll find non-paid endorsements and testimonials from students who have attended my SEO Workshop for Photographers.
Chip Dizard of Chip Dizard Weddings
I thought I knew a little about SEO, but boy was I wrong. Rob's seminar opened me up to options from my local market and real-world examples of how to succeed in my ever changing market. As a wedding photographer, I need to have all the tools that make me successful and Rob's SEO is a great way to level-up your skills and knowledge. I have learned more in two days than all of my research on YouTube and other sites. I highly recommend you attend his in person SEO workshop for your business.
Cindy DeSau of Cindy DeSau Photography
Comprehensive: Rob covers a tremendous amount of ground on SEO and websites, and I learned a great deal about strategies that will allow me to build my own website traffic and book more clients. Empowering: I learned techniques that will help enable me to allow potential clients to discover my business, to be seen by more people and to be visually more attractive, helpful and readable. In other words, book more and earn more money in an increasingly competitive market. Interesting: Actually interesting. Fast-paced yes but not so much that I felt I was in over my head and couldn't keep up. Rob presents a wealth of material but in a way that's easy to digest and even funny at times. Our group wanted to keep going even after nine hours! I learned the truth about keywords and meta tags, whether captions under photos really do help and how my photographs should actually be named before uploading. There's a lot of inaccurate information out there, but Rob is the best source if you want the most accurate and up-to-date information. It also helps that the people who take his class are creative and care about their craft. There's a wonderful vibe at his workshops.
Devon Rowland of Devon Rowland Photography
Rob Greer's SEO workshop is mind blowing. The amount of time and effort he puts into building a quality presentation is obvious after 5 seconds, and Rob's engaging teaching style means you never feel like he is droning on. Take the notes, do the work, and watch your business thrive. You won't regret it.
Nicole Hoffman of Nicole Klym Photography
Rob’s SEO workshop was incredibly informative! Even as someone with some SEO experience from a past career, I came away with my mind blown. The information was presented in a way that was easy to follow and he was very willing to answer any questions attendees asked. I came away after the second day very excited to revamp my entire website and differentiate myself even further from others in the photography industry. This knowledge is SO valuable. I’ll definitely be recommending his workshop to other business owners I know!
Jane Pilkerton of Steve and Jane Photography
I just spent the last two days at Rob Greer's first SEO for Photographers workshop and it was mind blowing. Worth every freaking penny I spent. A lot of people claim to be SEO experts, Rob really is. His brain is filled with so much SEO knowledge it’d make a normal person’s head explode.
I’ve done just a little bit of the work and I'm already seeing results. He gave us at least a year's worth of work to improve our websites and rank higher in search results. He's a talented teacher, has a wonderfully dry sense of humor, and he's brutally honest in the best way possible.
It’s not just SEO knowledge, as the creator of Good Gallery, he knows how to design websites for simplicity and usability. His website critique alone was worth attending the workshop. If that’s not enough, he throws in the best SEO memes you will ever see during his slideshow presentation. Sign up for his next workshop or hire him for one on one SEO mentoring/consulting if you want the knowledge to take your website to the next level.
Bryan of April and Bryan Photography
I signed up to attend Rob's SEO Workshop with the anticipation of learning how to take our website to the next level with respect to its search engine optimization (SEO) ranking. I already knew that Rob knows his stuff; after all, I chose to build our website on the platform he created: Good Gallery.
However, I wanted to know more about how a little fix here and a little change there could make a difference in how our website ranks on the major search engines. SEO is not something that is set in stone. It's an ever changing, constantly evolving, moving target.
Enter a fast paced, two day workshop where there were not enough hours in the day to go through the vast knowledge that Rob brings to the table. He has been studying and perfecting his SEO knowledge for a long time and it shows. He reads multiple articles a day to stay on the front edge of the SEO wave. We learned front to back, left to right, all things SEO.
From the tools of the trade to how grammar and reading level of the written content can affect your SEO rankings. Rob was very thorough in his explanations, and provided many real world examples on his own sites and those of others to demonstrate the concepts he was trying to convey.
At the end of the second day, when the dust settled and the workshop was over, I felt like I walked away with a game plan and tons of notes (32 pages worth to be exact) to help me take our website to the next level and improve its ranking. I believe that with the knowledge gained from this workshop, I can organically grow our site to achieve the SEO rankings that we desire.
Sam Garcia of WRM Photography
Now that I have met and experienced Rob Green's workshop it's easy to understand why he's at the top of his profession. I have been studying SEO on my own in order to improve my business but have gone nowhere.
I have been unclear on a path to get results but after attending the two day workshop I have an actionable plan that I am certain will drive new business. The SEO workshop for photographers offered great content and Rob made it easy to understand. Thanks for the profits in my future.
Amanda Lamb of Amanda Lamb Photography
Although I had hoped to attend anyway, I was lucky enough to win Rob's SEO workshop at WPPI in 2017. I wasn't surprised to learn that even though I'd already heard him speak at least 3 times, there was still so much more to learn about SEO at the 2 day workshop.
Rob is the "go to" guy for SEO for a reason - he's absolutely the best at what he does! If you're looking for a way to bring your website to the next level, you must take this workshop. Considering what most companies charge to do SEO for you, having the information to do it yourself, and do it well, is invaluable.
Manuel Ortega of MANUEL ORTEGA PHOTOGRAPHY
I recently attended the Rob Greer SEO workshop in Pasadena and I would rate this workshop right up there with the BEST workshops I have ever attended. Rob is a really cool guy with a quirky sense of humor, which I enjoyed. He really explains in easy to understand terms, the way SEO works.
So far I have implemented some of the things he taught and I have already seen results. When I create my new Good Gallery website in the next month or two, I know it will help keep me at the top of my local market, especially since Good Gallery is designed for photographers with SEO in mind.
If you want to separate yourself from your local competition, you must attend this workshop. Thank you Rob for being the SEO genius you are, I should have attended years ago!
Debbie Labrot of LILY ROSE PHOTOGRAPHY
Rob Greer’s SEO workshop is incredible! It will change your world, and be one of the most important things you can do for your business. When you are ready, really ready to take action, Rob Greer’s SEO Workshop for Photographers is an absolute MUST!
There are hundreds of things one could fill their time with; but, at the end of the day, being found by your clients is key to surviving, and key to a successful business. Proper SEO techniques will set you apart from your competition, and this is precisely the knowledge Rob will impart.
Brilliant does not even come close to describing Rob’s expertise! “SEO may be a stone-cold bitch”; but, Rob has her crying in the corner like the fickle little girl she is- and you can too!
The total 2-day workshop tuition fee is only $1,000. To hold your place, a $500 registration retainer is required. The final balance of $500 is due 30 days before the event.
For 1-day workshops, the fee is $600. Since the workshop only lasts 1 day, you will be presented with 1/2 the content that I would normally present during a 2-day workshop.
Alumni may be able to retake my workshop for 1/2 off the standard fee. Please contact me directly if you're interested in a future date.
Credit Card Payments
For credit card payments, click the PAY HERE & REGISTER button and complete your transaction online. This transaction is handled through PayPal.
Payments can also be made with a personal or business check. Checks should be mailed to Rob Greer Photography, 1439 Las Lunas St, Pasadena, CA 91106.
Terms & Conditions
All payments are non-refundable. However, if you’re unable to attend, registration payment(s) can be transferred to anyone who has not yet registered. Registrations cannot be transferred to other classes or workshops occurring on different dates.
No seat is fully confirmed until both the retainer and balance are received. All students are responsible for their own travel and accommodations.
If unforeseen circumstances cause the cancellation of the entire workshop, all monies paid will be refunded to each registrant within 5-business days of the cancellation.
If you have any questions about the workshop, please don’t hesitate to call (626) 523-3123 or email email@example.com.